Join Rob Garrott for an in-depth discussion in this video What are "motion graphics"?, part of Learning Motion Graphics.
- The field of Motion Graphics combines the traditions of print graphic design with animation and filmmaking. But this simple definition doesn't really explain what motion graphics are. At it's core, Motion Graphics is communication using animation and graphic design. The most important word in there is communication. Motion Graphics artists must impart a very specific message about a subject to their audience using a combination of text elements, animations, and imagery. This communication is usually in a service of a company, or cause, to tell a target audience about a product or idea.
And it's this communication that sets motion graphics apart from regular animation or filmmaking, where the artist is telling a story. Motion graphics, or mograph for short, is a relatively new form of communication. The exact birth is a bit murky, but a well accepted milestone is the work of artist Saul Bass. Creating the titles for groundbreaking movies like The Man with the Golden Arm, Vertigo, and North by Northwest. Saul Bass transformed the idea of a movie title from a simple text listing of the cast and crew of a film to a full fledged character, an essential part of a film's personality.
Modern film and television title design is influenced heavily by the work of Saul Bass and the other early pioneers. But motion graphics has expanded far beyond what Saul Bass could have imagined. Today, mograph can be seen in the branding campaigns for television networks. It's used for infographic animation to communicate complex statistical analysis. And it's a huge part of application and user interface design. What all these genres of motion graphics have in common is a solid foundation of design and animation principles.
Here at lynda.com, we've got critical courses in color theory, like Foundation of Color from Mary Jane Begin, The Foundations of Layout and Composition with Sean Adams, and Foundations of Typography with Ina Saltz. Because mograph isn't mograph without animation, Foundations of Animation from George Maestri will teach you crucial animation principles like timing, ease-in, ease-out, overlap, and follow through, anticipation, exaggeration, and squash and stretch.
Armed with these foundational design and animation concepts, you'll have the knowledge and eye to begin learning software tools that you'll use to create and communicate with motion graphics.
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