A conversation with filmmaker Abigail Honor

- Can you tell us about what the client was after with this…and how you ultimately arrived at the vision that you did?…- So CMS Forex is a trading company.…They trade currencies,…and they wanted a spot that would…really set them apart from everybody else.…So it's not the same old boring, boring financial campaign,…which is I think why they came to us.…So we thought of this crazy story,…where you have all four currencies…all vying, coming, when you look at what it is,…it's just currencies go up and down…and you buy and sell the currency…and if you're clever you do it at the right time…and make a lot of money.…

So we decided to change it…into a metaphor and we thought about the arena idea,…the gladiators, and they're all…actually fighting each other.…So everybody has a different costume…and a different look and feel depending on the…country or region they're from.…And what was incredibly spooky…was that when we made this,…it actually reflected what happened…in the currency trading…the few months later.…It was really, really funny.…