A conversation with filmmaker Abigail Honor

- So this is an extremely flashy and creative…yet also very educational piece,…and so I'm wondering if you could tell us…a little bit about the process of what the client wanted…and how you were able to ultimately…come up with the idea for this.…- So in Macy's Herald Square they're unveiling their new…store and Clinique has a pop-up shop in this store.…It's one of their most successful stores in the world…and they were recreating it from scratch.…

As well as launching this new store within Macy's,…they were launching an entirely new product line,…Sexy Neutrals, so what they wanted to do with the…product line is to do these tutorials, these how-tos…on how to use the product, and what was very interesting…is a lot of the traffic is foreign travelers coming in,…so we did it in four different languages,…and one of the other things about Clinique in particular…is that they pride themselves in that…their products are for different skin tones,…so we needed to do it in four different skin tones.…

So the objective of this was to sell product…