From the course: Foundations of Video: The Art of Editing
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Commercial
Norman: Let's take a short time and talk about short short films. Commercials, or as they're also called, spots. Everywhere you turn, someone is advertising something in a ten-second spot, a 20-second spot, or any number of other formats. We're going to talk about the shape of a 15 second spot in this movie, but everything I will talk about here applies to commercials of any length. Like anything else a commercial starts with the script which comes from a story or a logline. The commercial we'll be looking at here is for a sports drink called H+. It has benefits for athletes who lose water as they play and exercise. These stills are from some storyboards that the filmmakers used to pitch the idea of a commercial to the H+ client. They're helpful in that process, because unlike most filmmaking projects, the clients for a spot will rarely be savvy filmmakers themselves. And they need some visual aids to get an idea about what they're paying for. The filmmakers will also pitch some of…
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