Commercial

Norman: Let's take a short time and talk about short short films.…Commercials, or as they're also called, spots.…Everywhere you turn, someone is advertising something in a ten-second…spot, a 20-second spot, or any number of other formats.…We're going to talk about the shape of a 15 second spot in this…movie, but everything I will talk about here applies to commercials of any length.…Like anything else a commercial starts with the…script which comes from a story or a logline.…

The commercial we'll be looking at here is for a sports drink called H+.…It has benefits for athletes who lose water as they play and exercise.…These stills are from some storyboards that the filmmakers used…to pitch the idea of a commercial to the H+ client.…They're helpful in that process,…because unlike most filmmaking projects, the clients for…a spot will rarely be savvy filmmakers themselves.…And they need some visual aids to get an idea about what they're paying for.…

The filmmakers will also pitch some of the stylistic ideas to the client.…