Join Ashley Kennedy for an in-depth discussion in this video Talking about #PostChat, the weekly post-production Twitter, part of Conversations in Video Editing.
- So you have, you've really felt the community, the Sesame Street community, and you've obviously expressed your gratitude for that. But you have really reached out beyond that community and into the world. Socially, through social media and developed PostChat. - Yes - Let's talk about that. Why did you decide that that was something that you wanted to pursue? First of all explain what it is for those that are not familiar with that. - Yes, PostChat is a weekly chat on Twitter.
It's every Wednesday night at 9:00 PM Eastern, 6:00 PM Pacific, L.A. time. And really, it's a chance for the post community to come together to chat about a topic or concern or about a new piece of technology or to talk with professionals that they normally wouldn't get this uninterrupted chat with. And with the companies who help create the tools that we use. So it really is an hour, uninterrupted, where anyone who is on Twitter, using the #PostChat can jump in and ask a question.
We've had everyone from a. senators, to wedding videographers, to . . . I mean, you name it. Avid Adobe. The full gamut of the post world on there. And really the genesis of PostChat was, as I mentioned before, editing can be such a lone wolf type of career. - Um hum. - That I think post people are already looking to connect. And they were doing this before PostChat. But PostChat was really created out of the desire to give people a chance to connect and to be able to ask questions or to learn from one another.
And our intent has always been for it to be a positive place to. . . Selfishly, one of my purposes with it was because I have been fortunate enough to have been mentored by people. And I feel like in the post world in general, mentoring has kind of taken a back seat. Mainly because of the nature of how editorial is done now. People can work at their house or they sometimes will just completely skip the assistant editor route and go straight into editing.
But there's so much to be said for watching someone else work and watching their process and learning from what they do, even to learning the politics of how to make it as a freelancer. And so, PostChat was designed in a way to try and emulate that. To get people a chance, whether they're brand new into the post world, or they're veterans. To connect with each other to offer insight and advice and comfort and . . . I mean we talk about topics that range from how to use something new that Adobe's released to shyness and how to overcome it, or how to balance time with family verses work.
Really the encompassing the whole of being an editor and what that is. - Ya, it's really great . . . Well, so it's at 8:00 Central, so it's my kids' bedtime. (laughter) - Of course. - Speaking of work, family life, I don't get to it as much as I would like to. But every two to three weeks, I'm on it at least sometime between eight and nine.
And many times I'll just observe. - Ya. - Because I don't have the capacity to participate fully. And I'm sure that there are many in that boat as well. That you just kind of . . . even if you aren't participating and engaging actively, there is an opportunity for you to just feel good about being in that space and observing the interaction go on. And then, when it strikes you, and you do have something to say, that it's there for you. - Right. And we do. . . One of our users makes a transcript every night after it's done.
And I have noticed a trend, just on Twitter in general, we have topics that everyone can engage in and will have a great turn out. But there's other times where it does become this almost one-on-one interview with someone. And for a while I was bummed, like "we didn't get a good turn out "but this is an incredible guest, what happened?" And then I realized, they're reading the transcript and the transcript was getting numbers that were much better than. . . - Okay. - Than what we would get in the chat. So, I think people are still exploring how best it meets their needs.
And then we also have a Facebook group that people can essentially do the same thing but all week long. And people use the hashtag that way too, not just during that hour, but to talk and connect throughout the week. - Exactly. And then how do you plan each week out? How do you get your guests? And then, how do you moderate, come up with everything necessary to make an engaging conversation? Specifically, a Twitter conversation of 140 characters or less. - That is a great question. (laughter) The neat thing about PostChat, we have been offered, several times now, to monetize, to find some way to make money from this.
And it has been my intent to not do that. PostChat, by its nature is just professionals who are working, that are connecting. So we're all volunteers doing it. So that being said, when we find guests, it's usually because they come to us. Or because I'll notice someone on Twitter that I want to talk to or I think that the group needs to meet. Or it's a topic that someone has written me and said, you know, "I'm dealing with "financing as a freelancer, "is that something you could "talk about sometime later?" And I'll add it to my calendar.
The PostChat hashtag and also mine, Dr0id, none of it is automated or pre-planned. It's always me going in there and doing it. Thankfully with render times, I'm able to achieve that, but it always stems from a desire that's either presented to me or that I'm excited to talk about. There's a lot of forums for tech, but Twitter, being 140 characters, it's not necessarily always appropriate to delve into tech the way that you guys are able to - Um hum. - with Lynda.
- So a lot of times, it does become about small, quick, intimate, specific things that people want to know about. Whether from Avid or a professional that we bring on. So the venue really is designed to be rapid fire in a way. It's quick little bites, "I want to know this. "I want to know that. " It's not a diatribe of - Right. - how did you become an editor.
There's just not time or space for it. It really cuts right to the . . . - You're good at it now too, I mean, I'm sure that's evolved as well over time. - Yes. - I find that people are able to get those bites out quite well. The guests all seem to get that. I know they probably prepared - Right. - to participate and have those, maybe planned out, some of it. - Yes, and I will write them ahead of time and we'll talk via email. - Right. - I'll give them a heads up what I'm hoping to ask, warn them that they're gonna get a ton of questions from maybe something specific that they're working on.
So they do have a primer before they come in. - And then, how has the social media community changed the way that you have interacted physically, things like NAB and . . . You've met a lot of editors now. And you've met a lot of people in the post production industry in general. Just talk about, not just social media, but socially. - Ya. - What's it done for you? - I think one of the interesting things about about social media in general, is, like for instance, two nights ago, Sunday night NAB, we had our live meetup.
So, you're interacting and seeing people that you talk-- - You saw a little square of their face. (laughter) - Ya, but we have daily conversations, I talk to this person every day. Arguably more than someone that I see in real life and then you see each other and there's this weird bond. It's like we've. . . I know you! But I don't know you. It's pretty incredible. It definitely is. The neat thing about, and my experience with editors in general and post professionals, is they really are a giving and sharing group, and they want to help each other.
There's very much a sense of "if you're better then I'm better" kind of attitude. And not competing with each other. So the more that you can know, technically, and so on, the better we are as a group. So people are constantly trying to educate and help each other. And so, this has really become just an excuse and an outlet to do that. - Great. - Ya. - Thank you so much for joining us today Jesse. - Thank you. - We've learned a lot and your work on Sesame Street is so valuable to so many and so I appreciate that, and so do my children and millions of others.
And your work in PostChat's been so beneficial for so many editors around the world. And so, I just wanted to thank you for coming and if there's anything else that you wanted to share with us, please do. - If I could just return the compliment with Lynda. I mentioned to this before we started, but I have listened to your voice so many times. (laughter) I mean, even being a working professional for I don't know how long now, you can't know everything.
And so, I appreciated you guys helping me to refresh my memory on something specific in Avid. So I'm very thankful for the community you guys have already also provided. I guess I just want to say that I'm grateful. I feel very fortunate to work with an incredible show that we have and to work in a field that we're in. It's incredible to be a visual storyteller and if I an communicate anything, it would be gratitude.
I'm not necessarily a guru or . . . But I do, I care about it. I care about helping kids grow smarter, stronger, and kinder. And I know the one thing that, as an editor, if you feel like you don't know everything, or you're not the fastest or whatever in NLE, one piece of advice I can give is to be the hardest working. And I think that will take you to a much higher level than even being the fastest on a keyboard.
If your intent in your goal is to make everything you do better and to constantly be learning, you'll go far. 'Cuz people want to work with people who care. If I can give any piece of advice, it would always be to try and out-care everybody in the room and know that at the end of the day, it's just TV, it's just film. And to be willing to let go of any ego you have with that. Give it your 100% best and then achieve their vision.
- Well, thank you so much for the compliment. That means a lot. We. . . defiantly try to help editors doing all sorts of projects, all sorts of genres. So that's really great to hear. And I agree, hardworking and caring is super super important in this industry and it's very clear from our conversation here that you are working hard to achieve the educational promise for what Sesame Street is all about.
Thank you for that. - Thank you.