This video discusses the differences of performing user experience research when you are working in-house at a company or serving a company externally, whether as a freelancer or consultant from an agency.
- [Voiceover] UX research can also be affected…by whether you work internally at a corporation…or you're at an agency or consultancy…that serves several clients.…When working internally, you often have the benefit…of developing deep relationships with users,…and tracking their actions and research responses over time.…You may choose long-tail methodologies like diary studies…or conducting longitudinal surveys,…where you ask the same questions…or examine the same behaviors over a period of time.…That being said, you also have to be aware…of the potential for bias or missed opportunity.…
When you work with the same interfaces regularly,…you begin to know them so well that you may find yourself,…inadvertently, leading participants in certain directions.…For instance, if you're moderating a usability test session,…and someone can't find a particular item,…you might accidentally use the word…that's in the navigational hierarchy…to describe where it could be.…Additionally, when you're intimate…with the politics of a project,…
This course introduces the fundamentals of user experience research so that anyone can understand the benefits and start integrating research into their everyday design and development process. Start watching to learn how to use UX research to find the answers to the most basic questions about your customers—who, what, when, why, and how—and drive better user experiences and business outcomes.
- An overview of research methods, including usability testing, interviewing, eye tracking, surveys, and many more
- A review of the main types of research, including quantitative and qualitative, behavioral and attitudinal, and moderated vs. unmoderated
- Determining the right methodologies based on organizational environment, client type, and project stage
- Targeting the right research participants
- Crafting the right questions in the right way
- Analyzing and presenting your data
Skill Level Beginner
1. Research Overview
2. Types of Research
3. Environmental Considerations
4. Choosing the Proper Research Methodology
5. Analyzing and Presenting Your Findings
Analyzing your data6m 37s
Next steps1m 10s
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