Skip navigation

The benefits of personas

The benefits of personas: UX Design Techniques: Creating Personas
The benefits of personas: UX Design Techniques: Creating Personas

Personas are a powerful communication tool in user centered design because they give everyone on the team a common vocabulary for describing the users you will design and develop for. Rather than arguing over some generic notion of who your users are, personas give you a clear definition of who you are building your product for, and why.

  • Overview
  • Transcript
  • View Offline
Resume Transcript Auto-Scroll
Skill Level Intermediate
25m 43s
Duration
13,313
Views
Show More Show Less
Skills covered in this course
Web User Experience Web Design Web Foundations

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start Your Free Trial Now

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now