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The benefits of personas

The benefits of personas: UX Design: 3 Creating Personas
The benefits of personas: UX Design: 3 Creating Personas

Personas are a powerful communication tool in user centered design because they give everyone on the team a common vocabulary for describing the users you will design and develop for. Rather than arguing over some generic notion of who your users are, personas give you a clear definition of who you are building your product for, and why.

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Skill Level Intermediate
25m 43s
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51,981
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Skills covered in this course
Web User Experience Web Design Web Foundations

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