is now LinkedIn Learning!

To access courses again, please join LinkedIn Learning

All the same content you know and love

Plus personalized recommendations and LinkedIn Career access   

All for the same price as Lynda! Get a 1-month free trial today.

Try LinkedIn Learning for free
Questions? Visit our help center.
Skip navigation

The benefits of personas

The benefits of personas: UX Design: 3 Creating Personas
The benefits of personas: UX Design: 3 Creating Personas

Personas are a powerful communication tool in user centered design because they give everyone on the team a common vocabulary for describing the users you will design and develop for. Rather than arguing over some generic notion of who your users are, personas give you a clear definition of who you are building your product for, and why.

Resume Transcript Auto-Scroll
Skill Level Intermediate
25m 43s
Show More Show Less
Skills covered in this course
Web User Experience Web Design Web Foundations

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start My Free Month

Start your free month on LinkedIn Learning, which now features 100% of courses. Develop in-demand skills with access to thousands of expert-led courses on business, tech and creative topics.

Start My Free Month

You are now leaving and will be automatically redirected to LinkedIn Learning to start your free trial.