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Why is user experience research important?

Why is user experience research important?: UX Foundations: Research
Why is user experience research important?: UX Foundations: Research

This video discusses the key reasons that UX research helps a business: saving development or process costs, increasing customer happiness and loyalty, and uncovering opportunities to earn more. Research helps inform design decisions and ensure that a business is meeting and exceeding the expectations of users.

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Skill Level Beginner
1h 9m
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Skills covered in this course
Web User Experience

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