Why doesn’t UX get the recognition it deserves?

- UX doesn't always get recognized for what they do, because their, their contribution is hidden. If they are the people who are stopping bad things from happening, then it's very hard to say, "I made that in the product". What they're really saying is, "I made that not happen in the product." So, as a result, it's difficult to actually point to a thing that UX did and say that's what we do. Obviously, the interaction design, if it works well, it hides and blends into the background. The visual design, if it works well, it blends into the background. If things are working right, UX did their job. The way that I've found to accentuate the things that we do is to always be capturing metrics. Metrics, I would say always make those metrics something which has a dollar value wherever you can, even for satisfaction, you can always put a dollar value on that. Does that mean we have more acquisitions? Does it mean we have more retention? Each of those acquisitions or each of those people you retain has a dollar value associated with them. There's those exterior dollar values. There's the interior dollar values. The fact that we have worked with the developers to make sure they were going down the right track meant that it only took them two weeks to develop this thing rather than two weeks to find that was the wrong thing, another two weeks to fix it. That's already how many weeks of time that could be spent doing something else? Well, add it up. Add up how much that's actually worth to the development team. They'll quickly tell you how much their hourly rate is or how much it costs to have them working on something, so there you go, there's some dollar figures for you. As long as you keep those going during the development process, you've got, you'll always have a list of metrics that you can talk to anybody about, about where your value is in the organization.