Join Chris Nodder for an in-depth discussion in this video Why doesn’t UX get the recognition it deserves?, part of User Experience Insights with Chris Nodder.
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- UX doesn't always get recognized for what they do,…because their,…their contribution is hidden.…If they are the people…who are stopping bad things from happening,…then it's very hard to say, "I made that in the product".…What they're really saying is,…"I made that not happen in the product."…So, as a result, it's difficult to actually…point to a thing that UX did and say that's what we do.…Obviously, the interaction design, if it works well,…it hides and blends into the background.…
The visual design, if it works well,…it blends into the background.…If things are working right, UX did their job.…The way that I've found to accentuate the things that we do…is to always be capturing metrics.…Metrics, I would say always make those metrics…something which has a dollar value wherever you can,…even for satisfaction,…you can always put a dollar value on that.…Does that mean we have more acquisitions?…Does it mean we have more retention?…Each of those acquisitions…or each of those people you retain…has a dollar value associated with them.…
- Getting an organization started with user-centered design
- Substantiating the benefits of UX
- Helping systemizers on your team empathize with users
- How UX work today compares to the past
- Being a generalist vs. being a specialist
- Where is UX headed in the future?