This video discusses the importance of considering stage of the project when deciding which UX research methods to employ. Typically projects are in one of three categories; strategizing something new, actively developing, or assessing live performance. The project stage will help you decide what user experience methodologies to use.
- [Voiceover] Regardless of environment, one of the most important steps to determining research methodology is to examine what stage in the product development life cycle you're in. At a very high level, you're typically in one of three product stages. Strategizing something brand new, actively designing or building, or assessing the performance of something that's live. When you're strategizing about something new, whether it's a completely new service or a new feature of legacy software, you need to focus your research on uncovering users' needs and goals, finding any areas for improvement from users' existing solutions, and validating that your idea serves users in some unique and meaningful way.
To determine users' goals and motivations, focus on utilizing qualitative attitudinal methods, such as interviews. To understand their frustrations or any gaps in service with existing solutions, utilize more behavioral methods like a moderated usability test. Finally, to validate ideas, you may want to use a mix of qualitative and quantitative methods, like a survey, to get a sense of both scale and some additional context about their needs. During the active development stage, you're going to be actively trying to answer whether you're building something right.
You'll use information you collect during this period to inform, design, and development decisions to optimize performance and help set priority. You'll typically perform mostly behavioral research methods like card sorts, task-based usability tests, and AB tests to inform these decisions. It can also be helpful to add some attitudinal methods, like desirability studies. When you have a product or service that is live, you'll want to focus your assessments on summarizing trends and uncovering opportunities. You're likely to utilize quantitative behavioral research techniques, like AB tests or usage analytics to understand trends, and qualitative methods, such as usability testing competitors to uncover opportunities in a business space.
Again, there is no one formula for selecting the best method at any given time but understanding the stage of product development can help you narrow down your goals and the time constraints you're working under, which can help guide your decision.
This course introduces the fundamentals of user experience research so that anyone can understand the benefits and start integrating research into their everyday design and development process. Start watching to learn how to use UX research to find the answers to the most basic questions about your customers—who, what, when, why, and how—and drive better user experiences and business outcomes.
- An overview of research methods, including usability testing, interviewing, eye tracking, surveys, and many more
- A review of the main types of research, including quantitative and qualitative, behavioral and attitudinal, and moderated vs. unmoderated
- Determining the right methodologies based on organizational environment, client type, and project stage
- Targeting the right research participants
- Crafting the right questions in the right way
- Analyzing and presenting your data