This video discusses the importance of considering stage of the project when deciding which UX research methods to employ. Typically projects are in one of three categories; strategizing something new, actively developing, or assessing live performance. The project stage will help you decide what user experience methodologies to use.
- [Voiceover] Regardless of environment,…one of the most important steps…to determining research methodology…is to examine what stage…in the product development life cycle you're in.…At a very high level,…you're typically in one of three product stages.…Strategizing something brand new,…actively designing or building,…or assessing the performance of something that's live.…When you're strategizing about something new,…whether it's a completely new service…or a new feature of legacy software,…you need to focus your research…on uncovering users' needs and goals,…finding any areas for improvement…from users' existing solutions,…and validating that your idea serves users…in some unique and meaningful way.…
To determine users' goals and motivations,…focus on utilizing qualitative attitudinal methods,…such as interviews.…To understand their frustrations or any gaps in service…with existing solutions,…utilize more behavioral methods…like a moderated usability test.…Finally, to validate ideas,…you may want to use a mix of qualitative…
This course introduces the fundamentals of user experience research so that anyone can understand the benefits and start integrating research into their everyday design and development process. Start watching to learn how to use UX research to find the answers to the most basic questions about your customers—who, what, when, why, and how—and drive better user experiences and business outcomes.
- An overview of research methods, including usability testing, interviewing, eye tracking, surveys, and many more
- A review of the main types of research, including quantitative and qualitative, behavioral and attitudinal, and moderated vs. unmoderated
- Determining the right methodologies based on organizational environment, client type, and project stage
- Targeting the right research participants
- Crafting the right questions in the right way
- Analyzing and presenting your data