Join Amanda Stockwell for an in-depth discussion in this video What is UX interviewing?, part of UX Research Methods: Interviewing.
- A UX interview is like any interview. There are many variations, but added simplest, a trained moderator guides an open-ended one-on-one conversation with an existing or potential user. The technique is used by user experience research professionals to explore and understand users' general attitudes, their motivations, pain points, and current behavioral patterns. You could also interview business stakeholders, but the focus of this course will be on talking to the people who will ultimately use whatever you create. Whether that's a service, a product, a website, or a new version of any of those things.
For simplicity, we'll refer to these people as users throughout the course. You may use the information to help paint a picture of your users, build empathy for their struggles, identify opportunities to help them, or formulate solutions to the opportunities you find. Interviews require no special equipment or tools. Typically you just need a plan, a way to take notes, and a way to record the sessions.
Amanda Stockwell explains what UX interviewing is, when UX professionals use interviews, and what kind of information you'll gather. She also takes you through how to prepare for interviews, moderate your sessions, and analyze your data. After you wrap up this course, you'll be prepared to conduct UX interviews on your own.
- What's a UX interview?
- The pros and cons of in-person and remote interviews
- Recruiting and selecting the right participants
- Planning interviews
- Crafting questions
- Conducting interviews
- Remaining neutral
- Organizing and analyzing data
- Summarizing findings