Make your development process more user-centered by building personas. Learn about the importance of user personas, how to create them, and how to use them in your user experience research and design.
- [Instructor] Hello, I'm Chris Nodder. Welcome to the third installment of the UX Design Techniques series. In this episode, we'll discuss creating personas. I'll show you how to use the data you've gathered from your site visits and from other customer interactions to build a picture of the users you care most about. Having this common understanding will make sure the whole team is designing for the same people, so the interface feels coherent and focused. Now it's time to dive in and create some initial descriptions of your target users, so let's get started.