Interviews are one of many user experience research methods. In this video, learn where and why UX professionals use interviews and what kind of information you'll gather.
- Interviews are a method that are used to explore people. You'll be looking to gather general insights about people's attitudes and beliefs rather than uncover hard data such as how often a problem occurs. Interviews are very often used at the beginning of a project when you're trying to determine who will use what you build. Insights collected are often turned into personas which are archetypes of your main users split out by key behaviors and attributes. Personas are used as a tool to help everyone think of users the same way, to build empathy for those users across teams and to prioritize work based on the target persona being served.
You may also conduct regular interviews with existing users, especially after growth has stalled, when there's about to be a redesign, or after a rebranding or redesign has just occurred. Interviewing people regularly let's you understand how users are evolving, see how needs shift to keep up with changing times, and allows you to gather general impressions of a brand or service after experience. You'll want to talk to both loyal, happy users, to know what they love best about your service, and to dissatisfied users, to understand what went wrong or what could be improved.
Amanda Stockwell explains what UX interviewing is, when UX professionals use interviews, and what kind of information you'll gather. She also takes you through how to prepare for interviews, moderate your sessions, and analyze your data. After you wrap up this course, you'll be prepared to conduct UX interviews on your own.
- What's a UX interview?
- The pros and cons of in-person and remote interviews
- Recruiting and selecting the right participants
- Planning interviews
- Crafting questions
- Conducting interviews
- Remaining neutral
- Organizing and analyzing data
- Summarizing findings