This video introduces usability tests, which is one of the most frequently used methods in user experience research. Usability tests can be used to help you choose between design alternatives. They are also particularly effective for discovering issues that impede the experience.
- Usability testing is one of the most often used…approaches in user experience research.…In a traditional usability test, a moderator asks…participants to perform tasks, observes where…they run into trouble or questions, and asks…followup questions to understand their thought process.…Usability tests can also be done without direct moderation,…and can be done in person or remotely.…Usability tests can be done on any live site or…piece of software including competitors,…or on a prototype of any fidelity.…Usability tests can be used help you choose between…design alternatives.…
They are also particularly effective for discovering…issues that impede the experience.…The tools of usability tests vary widely depending…on whether or not they are remote or in person,…and moderated or unmoderated.…Some of the most common tools are usertesting.com,…usabilla, userzoom,…loop11, and usabilityhub.…You'll probably need to utilize different tools for…the different types of projects and research goals…you're working on,…For more information on usability testing,…
This course introduces the fundamentals of user experience research so that anyone can understand the benefits and start integrating research into their everyday design and development process. Start watching to learn how to use UX research to find the answers to the most basic questions about your customers—who, what, when, why, and how—and drive better user experiences and business outcomes.
- An overview of research methods, including usability testing, interviewing, eye tracking, surveys, and many more
- A review of the main types of research, including quantitative and qualitative, behavioral and attitudinal, and moderated vs. unmoderated
- Determining the right methodologies based on organizational environment, client type, and project stage
- Targeting the right research participants
- Crafting the right questions in the right way
- Analyzing and presenting your data