Join Chris Nodder for an in-depth discussion in this video Understanding ideation, part of UX Design: 1 Overview.
- [Instructor] Ideation techniques are tools you use…to make sure you're designing the best possible solution,…not just one that seems good enough.…Ideation tools work by freeing people up to be creative,…removing the normal constraints that are put in place…around development projects.…Even when we apply the constraints later,…the act of thinking more broadly…about the problem leads to better solutions.…Those solutions are more likely…to be truly beneficial to users…rather than just being the best you can do…by following the current design.…
Ideation is essential for getting input and agreement…from the whole team.…For teams of software developers,…the technique has several benefits.…Everyone on the team can propose new ideas…regardless of their graphical skills.…The group moves from individual ideas to consensus.…People gain understanding…of why certain ideas may or may not work.…And everyone feels like they were involved…in design decisions.…That feeling of investment in the UI will ensure…that the whole team cares deeply…
Join Chris Nodder as he provides a road map to his series, UX Design Techniques. Each technique in this series builds on the data and output from the previous techniques. The user data from observations is used to identify user pain points and create personas. The pain points and personas are used during the ideation phase to create multiple possible solutions. Scenarios and storyboards take these multiple possible solutions and narrow them down to a working set, from which you build a paper prototype that you can usability test with some more representative users. At any point, you can follow the trail all the way back to data you gathered from your initial observations.
- Understanding the benefits of user-centered design
- Following the data trail
- Getting your team on board
- Analyzing user data
- Creating personas
- Understanding ideation
- Working with scenarios and storyboards
- Creating paper prototypes
- Building products with user-centered design