Your observation and interviewing technique can make or break a user site visit. There is a difference between active observation and the passive way we normally observe. Learn how changes to your attitude can turn participants off or get them to open up. See which recording tools work well and which create issues.
- [Instructor] The goal of the observation…is to gather as much information about how users…approach the task you care about as possible.…Any time you spend talking or interrupting…the participant is time when you aren't gathering data.…The best thing to do is let the participant…get on with their life while you watch.…You might ask them to think out loud as they're working.…Your role is to be an active observer.…The only tools you need for a site visit…are a notebook and a pen, and a roll of duct tape.…
The notebook and pen are for taking notes…and sketching the environment you see users working in.…Don't record video of the interaction.…Video recording changes how users react to you.…Also, you'll never have time to watch the tapes.…Video recording also makes you lazy.…You feel like the video recorder…is watching so you don't have to.…Also, don't use a laptop for note taking.…It's too intrusive, and it's a barrier…between you and your participant.…The duct tape is for your mouth.…Yes, you need to remember that you're an observer…
- Getting data to analyze
- Observing users
- Building an experience map
- Setting goals
- Developing metrics