- User experience is exciting, in large part because it is strategic. After all, UX professionals work to understand and then design such that people will not only be able to use a product, but will appreciate and feel satisfied with their overall experience. But there are three areas of UX that fall specifically into the strategy bucket: UX strategy, content strategy, and customer experience. What all three of these career tracks have in common is a focus on the alignment of business strategy with the experience of product users.
Let's consider the role of a UX strategist, a career focused on aligning business goals with the user experience of products. As a UX strategist, you need to understand the language and goals of business. Why is the business intending to create the products they want to create? Which business needs are the most important? What are the budgetary requirements of product development? Simultaneously, you need to understand how the user experience fits into these business goals. How can the business move towards a successful product that users enjoy using, perhaps even more so than other competing products? How do the stakeholders' perceptions of users line up with the reality of actual users? This all means that you need to do a lot of discovery, talking with stakeholders and with those on the UX team to gather and synthesize the necessary data.
If there is a problem with the alignment, you may need to point this out, and help provide a road map for ways that business goals and UX can better match up. The road map may pull in the skills of other UX professionals, particularly those that do design-related aspects of UX, and those that do UX research and evaluation. If you're interested in learning more about UX strategy, check out the UX strategy resource page on uxcareershandbook.com, as well as the following courses.
In this course, UX expert Cory Lebson breaks down the sub-disciplines of user experience (the trifecta of design, research, and strategy), so you can learn about the different jobs that align with your strengths and passions. Cory helps you understand job responsibilities as well as the benefits of working full-time for a company vs. consulting or freelancing. With his guidance, you can create a more compelling resume and portfolio package and make sure that you properly brand yourself as a UX professional.
This course offers focused career advice for job seekers, tips for recruiters and employers who want to better understand UX, and a necessary framework for grad/undergrad students exploring the next step in their career. Along the way, Cory highlights training in the library to build specific UX skills.
- What is UX?
- Should you be a UX generalist or a specialist?
- Available UX career types: design, research, and strategy
- Working in-house, consulting, or freelancing
- Telling a story with a portfolio and resume
- Working with recruiters