Join Chris Nodder for an in-depth discussion in this video UX maturity model, part of Making User Experience Happen as a Team.
- Some time ago now, Jakob Nielsen developed…an eight-point scale that's really useful for working out…the state of user experience acceptance…on a team or in an organization.…A company at the first level of the scale…treats the users with contempt,…seeing them just as a source of revenue…and doing the least possible work…to ensure that customers don't leave.…At the second level, people on the development team…work on intuition to decide what's best for users.…You might hear the term usability or user experience…used in marketing material, but nobody's actually tasked…with ensuring the product has a good…or even consistent experience.…
At level three, some people in the organization…are trying to get true data.…But these people still probably wouldn't consider…user experience to be their primary job.…At level four, user experience work is planned for…and has a budget, but tends to occur late…in the product cycle, where it can't have sufficient impact.…At level five, user experience has a central budget,…rather than just portions of individual team's allowances…
In this practical course, look at what it takes to help systemizers to empathize, and how you can best integrate with development teams, communicate the value of UX to business-oriented team members, and cultivate executive champions. Upon wrapping up this course, you'll have a better understanding of how to help your colleagues grasp the importance of user experience—which, in turn, can help make design decisions a bit easier.
- Integrating with development teams
- Owning the user experience
- UX as a brand
- Resources for teams you can't help
- Speaking from data, not opinion
- Influencing without authority
- Cultivating executive champions
- Justifying your budget