From the course: Making User Experience Happen as a Team
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UX as a brand
- Heinz has 57 varieties, Coca Cola has a secret recipe, Dyson has smart ideas, BMW has engineering excellence, Oxo has accessible design. What do you have? What's your niche? Your specialty? What is it that user experience offers that nobody else does? How are you differentiating yourselves so that you're seen as experts in your field? The go to people when executives and team members need certain questions answered? In other words, what's your brand? I think that because we are so focused on the user experience, we often forget that other people don't know what that term actually means or the breadth and depth of the work we do. For instance, when a friend asks me what I do for a living, I often resort to saying that I make computers easier to use. I don't like saying that because it doesn't express any of the nuance of the research we do, the skills and creativity we bring to the table or the constant vigilance. But it's short and sweet and pretty much everyone knows that that's a…
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