Join Chris Nodder for an in-depth discussion in this video UX as a brand, part of Making User Experience Happen as a Team.
- Heinz has 57 varieties, Coca Cola has a secret recipe,…Dyson has smart ideas, BMW has engineering excellence,…Oxo has accessible design.…What do you have?…What's your niche?…Your specialty?…What is it that user experience offers…that nobody else does?…How are you differentiating yourselves…so that you're seen as experts in your field?…The go to people when executives and team members…need certain questions answered?…In other words, what's your brand?…I think that…because we are so focused on the user experience,…we often forget that other people don't know…what that term actually means or the breadth and depth…of the work we do.…
For instance, when a friend asks me what I do for a living,…I often resort to saying…that I make computers easier to use.…I don't like saying that…because it doesn't express any of the nuance…of the research we do, the skills and creativity…we bring to the table or the constant vigilance.…But it's short and sweet and pretty much everyone knows…that that's a good thing to be working on.…
In this practical course, look at what it takes to help systemizers to empathize, and how you can best integrate with development teams, communicate the value of UX to business-oriented team members, and cultivate executive champions. Upon wrapping up this course, you'll have a better understanding of how to help your colleagues grasp the importance of user experience—which, in turn, can help make design decisions a bit easier.
- Integrating with development teams
- Owning the user experience
- UX as a brand
- Resources for teams you can't help
- Speaking from data, not opinion
- Influencing without authority
- Cultivating executive champions
- Justifying your budget