The design thinking process works by understanding the gap between what users have today and what they really need. By collecting and analyzing observation data you can extract users' pain points and goals. That underscores the importance of collecting actionable data to start your user centered design.
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- [Instructor] The part of user-centered design that most people struggle with is making sense of user quotes and actions. How do you get from site visit data to something you can use to make a better product? This course describes the techniques you can use to extract user pain points, goals, and product ideas from observation data. The beauty of this process is that it quickly provides a visualization of where users face problems in their current work. It also describes what those problems are. In a way that you can turn into goals for software improvements you'd like to make in your next product release.
Describing users' current work, their behaviors, and their feelings in this level of detail also shows how much the tools they have today differ from their ideal situation. We'll use this understanding of the gap between their current tools and what they really need as we move through the user-centered design process. As we move forward, we'll start creating ideal solutions based on the understanding we gain from observing users' situation today. So it's important to collect good, actionable observations from our target audience in order to drive the rest of the design process.
Without a good understanding of users' current pain points, we won't be able to create goals for product improvement, and we won't know whether the product ideas we come up with are likely to resolve the issues that users truly face in their daily lives.
- Getting data to analyze
- Observing users
- Building an experience map
- Setting goals
- Developing metrics