This video provides an overview of the usage of surveys in the context of UX research. User Experience surveys can be used to gather facts or opinions and you can ask a variety of quantitative and qualitative questions.
- [Voiceover] Surveys used in the UX research world are no different than other surveys. You craft a list of questions, design together certain facts or opinions from a targeted list of people. Many user experience professionals integrate various types of questions into surveys, such as text questions about demographics, or first click, or desirability tests. You can quickly get data that is either quantitative or qualitative using surveys. There're numerous digital survey tools that vary in complexity, from free Google Forms to more sophisticated tools, like the paid versions of SurveyMonkey, QuestionPro, or Zoomerang.
Some other tools, like UsabilityHub and UserTesting.com, are all to study and to allow you to incorporate some survey questions into other studies. To learn more about using surveys to do UX research, check out UX Mastery's overview, or these useful questions from the Interaction Design Foundation. For detailed survey information, I check out Caroline Jarrett's book Suveys That Work.
This course introduces the fundamentals of user experience research so that anyone can understand the benefits and start integrating research into their everyday design and development process. Start watching to learn how to use UX research to find the answers to the most basic questions about your customers—who, what, when, why, and how—and drive better user experiences and business outcomes.
- An overview of research methods, including usability testing, interviewing, eye tracking, surveys, and many more
- A review of the main types of research, including quantitative and qualitative, behavioral and attitudinal, and moderated vs. unmoderated
- Determining the right methodologies based on organizational environment, client type, and project stage
- Targeting the right research participants
- Crafting the right questions in the right way
- Analyzing and presenting your data