Research is powerful only when it's shared with and used by a team. In this video, learn how to summarize and share what you've found to improve your products.
- Once everything is sorted,…you still need to synthesize the data…into actionable takeaways.…Having just a list of general user goals or motivations…doesn't necessarily tell you and your team what to do next.…You'll want to look at each finding…and discuss what it means for the team.…You'll want to ask questions like…what opportunities to improve…or offer a new experience exist,…how could those opportunities be tied to business goals?…You don't need to define solutions right away…but you want to end up with a list of actions to take next.…
For instance, you may learn…that your application's onboarding process is lacking…and the action items are to do a detailed usability test…and to brainstorm compelling ways…to move users from sign up to first action.…The interviews might give you some ideas…about how to improve the interaction…but you don't have to rely on them…to prescribe the solutions.…If your aim is to create personas,…you'll want to go through the same data organization process…with any quantitative data you have…
Amanda Stockwell explains what UX interviewing is, when UX professionals use interviews, and what kind of information you'll gather. She also takes you through how to prepare for interviews, moderate your sessions, and analyze your data. After you wrap up this course, you'll be prepared to conduct UX interviews on your own.
- What's a UX interview?
- The pros and cons of in-person and remote interviews
- Recruiting and selecting the right participants
- Planning interviews
- Crafting questions
- Conducting interviews
- Remaining neutral
- Organizing and analyzing data
- Summarizing findings