From the course: Practical UX Weekly: Season One

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Storytelling in user experience design

Storytelling in user experience design

From the course: Practical UX Weekly: Season One

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Storytelling in user experience design

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- When you hear the word story, you might think about your favorite childhood book or even your favorite Netflix or HBO series. If I ask you to name what your all time favorite story would be, you might gaze up and look at the sky and realize, that's a really difficult question to answer not because you can't think of anything but moreso because you have a library of stories tucked away that resonated with you and you have to run through these quickly in your head. The key here is you remember these stories. They made you feel something. They took you to a place of excitement, suspense, or even on a level where you felt deep empathy for a specific character. This is the artist storytelling and you see it every day. Today, we're going to look at how storytelling can impact user experience design. We'll look at how creating a narrative focused on your customers cannot only have an impact on how you execute an experience but how it can impact a story that your entire organization can…

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