Join Chris Nodder for an in-depth discussion in this video Simple, consistent, and standard design, part of User Experience for Web Designers.
- In this course, we've covered everything from working out who your users are through to setting up a good navigation structure, and writing succinct content. We've explained the user-centered reasons behind the design rules for pretty much every part of your site. It's a lot to take in, and it might take you a while to incorporate everything we've covered into your site. Good user experience design boils down to three principles. If you keep things simple, consistent, and standard, you'll go a long ways towards creating a great experience for your users.
When we talk about simple design, we mean that you've made sure all of your content is there for a reason, and that you've used the minimum amount of text necessary. Short words, short paragraphs, short pages. It also means that graphical elements and advertisements should be relevant, and not obtrusive, only using media and interactive content when they add something that you couldn't achieve a different way. Making the site consistent means ensuring your menus, headings, body text, and all other design elements work the same way throughout your site.
That way, people quickly learn how your site works, and will be confident navigating to new areas. And standard design is aimed at making sure your visitors can successfully apply skills they've learned in other places on the Web when they visit your site. Make sure that your site behaves the same way as other sites out there. This isn't copying, it's being kind to your users. The way you differentiate your site from everyone else's is by offering something unique in your content, not in the way your site's set up.
What's unique about your blog is what you say, and not how you present it. What's unique about your portfolio is the design inspiration, not the site layout. Your eCommerce site structure can be the same as everyone else's, so long as the products you sell are awesome. The structure of your Internet should fade into the background, so the information can be highlighted. Simple design lets your visitors find the information they're looking for, quickly. Consistent design means your site's navigation is easy to remember.
And standard design makes the interaction easy to learn. By sticking to these three principles, you give visitors the fastest and easiest route to finding the information they are looking for.
User experience expert Chris Nodder teaches
- What people want from websites, how they search for information, how they read online, and how to structure your content to take advantage of this research
- How to use graphics to help rather than hinder visitors, how to integrate video, audio, and other media, and when to consider interactive rather than static content
- How to look at your site's homepage, forms, product pages, and content through the eyes of users to build a site that better meets their needs
- How to balance site content with advertising
There are never enough great interfaces in the world. Take this easy introduction to start making wonderful online experiences for your own users.
- Building a site visitors will like
- Using single, consistent, and standard design principles
- Creating good menus
- Working with site maps
- Adding search to a site
- Arranging content in a layout
- Writing for the web
- Creating category pages and landing pages
- Designing product pages and forms
- Using media and interactive content
- Balancing ads and content