Setting project goals is normally hard, but with the customer observation data in your experience map and the pain points you've extracted from that data, it's much easier to create a set of development goals that will guide your design thinking exercise and subsequent product delivery. Learn how to turn your pain point data into good business goals.
- [Voiceover] Once you have a list of Pain Points,…it's relatively easy to rewrite each one as a goal…simply by inverting it.…List the benefit the users would get from your product…if you fix the Pain Point.…Then turn that description into a goal.…For instance, you might've identified a Pain Point…around entering complex user data on a mobile device.…The benefit of fixing this problem…is to reduce the frustration and number of errors…around mobile data entry.…Your goal might either be to reduce the need…to enter complex data on a mobile device,…or to find an alternative and more efficient…and satisfying way to enter data.…
For instance, by using voice recognition.…You already prioritized and merged the Pain Points…from a user perspective.…Now, you need to do the same thing again with your goals.…But this time, also introducing a business perspective.…This allows you to balance user need with business need…in the solutions you design later on.…Now it's time to go through the list of goals…and decide which have the biggest impact…
- Getting data to analyze
- Observing users
- Building an experience map
- Setting goals
- Developing metrics