It can be easy to lead participants unintentionally in interviews. In this video, learn tips to remain neutral to get the most honest, unbiased feedback.
- When listening to participants,…be sure to be fully engaged and not make assumptions…about their answers.…Their interpretation of something…may be different from yours, so ask for details…and be sure you're fully processing what they say.…Paraphrase the main gist of what you think they're saying,…and repeat it back.…Then, they can either expand more,…clarify something that was off,…or confirm what you thought, and you can move on.…If you're unsure about a word they used, what they said,…or how they see or do something, ask,…no matter how obvious it may seem,…or if you've asked it before.…
You might even want to purposely ask the same question…a few different ways to be sure you don't miss anything.…Communication is tricky, and it's easy for people…to gloss over the things that they know best.…The whole point of an interview is to explore…how your participant thinks, so get them to slow down.…Remind them that you want to learn all about them,…and that they should treat you as complete beginners.…Keep in mind that every participant…
Amanda Stockwell explains what UX interviewing is, when UX professionals use interviews, and what kind of information you'll gather. She also takes you through how to prepare for interviews, moderate your sessions, and analyze your data. After you wrap up this course, you'll be prepared to conduct UX interviews on your own.
- What's a UX interview?
- The pros and cons of in-person and remote interviews
- Recruiting and selecting the right participants
- Planning interviews
- Crafting questions
- Conducting interviews
- Remaining neutral
- Organizing and analyzing data
- Summarizing findings