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Qualitative vs. quantitative research

Qualitative vs. quantitative research: UX Research Fundamentals
Qualitative vs. quantitative research: UX Research Fundamentals

This video introduces one of the key distinctions in types of research, between quantitative and qualitative data. Quantitative data is any that represents numerical data, such as percentage of visitors, and is great at predicting or describing trends. Qualitative data is any that represents non-numeric data, such as emotional responses, and is much better at describing why things are happening.

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Skill Level Beginner
1h 9m
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