This video discusses best practices for presenting and incorporating the results of your user experience research into the design and development process, including research report best practices and suggestions for incorporating results into team discussions and using emotion to make connections.
- [Voiceover] Once you've analyzed your research…and come up with the key takeaways and suggestions,…your biggest task is to share your insights…and ensure that your recommendations…are actually implemented.…After all, research doesn't matter if…you don't use the information.…To share learnings, find a format…that will work for your particular team.…If you're embedded on a development team,…you may be able to include the team in the process…of performing and analyzing research,…and therefore, you can share knowledge…in ongoing discussions.…You'll also want to record key findings…in a shared team wiki document,…or even on a whiteboard, and keep…some sort of documentation of the main study details,…such as what interface was tested, or who was interviewed.…
While it may not be necessary for sharing…the current findings, there are often times…that you may want to revisit previous research,…and it's much easier to record…a small amount of data as you go,…rather than trying to remember or recreate after the fact.…If you're acting as a consultant or not fully embedded…
This course introduces the fundamentals of user experience research so that anyone can understand the benefits and start integrating research into their everyday design and development process. Start watching to learn how to use UX research to find the answers to the most basic questions about your customers—who, what, when, why, and how—and drive better user experiences and business outcomes.
- An overview of research methods, including usability testing, interviewing, eye tracking, surveys, and many more
- A review of the main types of research, including quantitative and qualitative, behavioral and attitudinal, and moderated vs. unmoderated
- Determining the right methodologies based on organizational environment, client type, and project stage
- Targeting the right research participants
- Crafting the right questions in the right way
- Analyzing and presenting your data