This video discusses the importance of properly preparing and practicing while conducting user experience research. Focusing on logistics and pilot testing your study design will help you get the best possible results from your research sessions.
- [Voiceover] Another crucial part of running successful…user experience research,…is to make sure that there is nothing impeding…with the research the day of.…It sounds simple, but making sure you prepare…properly for research can help ensure that…you get the most out of your sessions.…When you perform qualitative research,…such as interviews or usability test,…you usually recruit only a small number of participants.…So having even one session go off kilter…can really affect your overall results.…On the other hand, quantitative studies…need to be executed in a consistent manner…to gather reliable results.…
You need to make sure that your…study is designed well,…and that the research logistics…are completely smoothed out…in order to get the most out of your sessions.…For instance, if you freeze a question…in a confusing way, or the prototype is broken…in a way you don't expect,…you could get negative responses…that don't really reflect the questions…you are trying to answer.…One great way to test both the logistics…
This course introduces the fundamentals of user experience research so that anyone can understand the benefits and start integrating research into their everyday design and development process. Start watching to learn how to use UX research to find the answers to the most basic questions about your customers—who, what, when, why, and how—and drive better user experiences and business outcomes.
- An overview of research methods, including usability testing, interviewing, eye tracking, surveys, and many more
- A review of the main types of research, including quantitative and qualitative, behavioral and attitudinal, and moderated vs. unmoderated
- Determining the right methodologies based on organizational environment, client type, and project stage
- Targeting the right research participants
- Crafting the right questions in the right way
- Analyzing and presenting your data