The value you get from interviews is directly correlated to who you talk to in them. In this video, learn how to choose participants for your interviews.
- Who you interview will depend on…what you're trying to learn from the sessions.…For the very beginning stages of a product…with no existing users,…you'll need to begin by making some educated guesses…about the kind of users you want to target.…Identifying the key attributes of users of competitors…or related products would be a great place to start.…For instance, let's you say you want to make…a new kind of meal preparation application.…You could look for people who actively search…for recipes online,…or who are learning how to cook,…and recruit those people to start interviewing.…
At this stage you'll need to interview more people,…and start with a broader set of participants…to narrow things down.…If you have an established company…but don't understand the users very well,…start by gathering all the information…you and your team already have.…You can look at analytics or usage data,…exit surveys, product feedback,…support tickets or complaints,…and any other existing information.…Use that data to start to make some hypotheses…
Amanda Stockwell explains what UX interviewing is, when UX professionals use interviews, and what kind of information you'll gather. She also takes you through how to prepare for interviews, moderate your sessions, and analyze your data. After you wrap up this course, you'll be prepared to conduct UX interviews on your own.
- What's a UX interview?
- The pros and cons of in-person and remote interviews
- Recruiting and selecting the right participants
- Planning interviews
- Crafting questions
- Conducting interviews
- Remaining neutral
- Organizing and analyzing data
- Summarizing findings