Finding the specific types of people you want to talk to can be one of the most difficult parts of UX research. In this video, learn about identifying, screening, and finding the proper people to interview.
- The process for recruiting interview participants…is much like recruiting participants…for any other type of UX research.…You need to find actual or representative users.…To do so, you need to create a screener,…which is just a list of questions…that will help you identify who is right for your study…and weed out those who aren't a good fit.…This is where it comes in handy…if you already have personas created.…A screener is very easy to build out…if you already have a solid understanding…of your target user.…Even if you don't have formal personas, take some time…to establish the top identifying characteristics…of who you're trying to reach,…such as their general technical skill…or usage of a particular type of software.…
For instance, if you're working on an application…that allows parents to schedule…medical appointments for their family,…you don't want to talk to a childless, single person…who has no idea what a parent might need…to consider when scheduling.…For more on screener creation,…check out this article on UX Mastery.…
Amanda Stockwell explains what UX interviewing is, when UX professionals use interviews, and what kind of information you'll gather. She also takes you through how to prepare for interviews, moderate your sessions, and analyze your data. After you wrap up this course, you'll be prepared to conduct UX interviews on your own.
- What's a UX interview?
- The pros and cons of in-person and remote interviews
- Recruiting and selecting the right participants
- Planning interviews
- Crafting questions
- Conducting interviews
- Remaining neutral
- Organizing and analyzing data
- Summarizing findings