Once you've completed the interviews, you need to be able to organize and understand the data collected. In this video, learn to break down and organize data so you can look for patterns and insights.
- Once all the interviews are complete…you'll have to tackle organizing the data…and synthesizing insights…that the team can use moving forward.…I recommend that you include…as many people as you can who observed sessions,…took notes, or are otherwise related to the project…in the initial sorting process.…Organizing and synthesizing information together…means that you'll gather everyone's point of view,…and the whole team will better appreciate the process…and understand the outcomes of the research.…You want to try to get everyone learning…from the research together…rather than working in a vacuum…and reporting back after the fact.…
However you took your notes,…your team's first task is to deconstruct…the mass of notes you have into individual insights.…Have each team member identify…useful snippets of information,…such as what actions people take,…what their biggest problems are,…people's needs or goals,…or particular quotes that capture a feeling or emotion.…The key is to break everything down into singular facts…
Amanda Stockwell explains what UX interviewing is, when UX professionals use interviews, and what kind of information you'll gather. She also takes you through how to prepare for interviews, moderate your sessions, and analyze your data. After you wrap up this course, you'll be prepared to conduct UX interviews on your own.
- What's a UX interview?
- The pros and cons of in-person and remote interviews
- Recruiting and selecting the right participants
- Planning interviews
- Crafting questions
- Conducting interviews
- Remaining neutral
- Organizing and analyzing data
- Summarizing findings