From the course: UX Research Methods: Card Sorting
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Open, closed, and hybrid card sorts
From the course: UX Research Methods: Card Sorting
Open, closed, and hybrid card sorts
- In an open card sort, you don't have any preset categories and you ask users to group cards however they see fit, with as many or as few groups as make sense. Participants label and describe each group and may suggest additional cards or alternate labels for the existing cards. Open card sorts are best for exploring new structures, generating ideas about how to organize well understood content, and gathering general insight about how people conceptualize information. You often perform open card sorts at the beginning or exploratory stages of a project. A closed card sort consists of presenting users with a preselected set of categories and asking them to sort cards into the existing structure. A closed card sort is often used as a follow up to an open card sort to see if proposed relationships make sense to users. They're especially useful when adding a new element to well-established structure, such as deciding where to put a new product line on an e-commerce site. Closed card…
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