This video concludes the user experience research fundamentals course by Amanda Stockwell, which covers commonly used user research methodologies, benefits of incorporating UX research, categories of research, considerations for determining what methods to use when, and an introduction to completing the first set of research.
- Thanks so much for tuning in to hear an overview of UX Research. We've covered a lot of ground, but hopefully by now you understand the main benefits of performing user experience research, the high level delineations of types of research, and how to choose the right method for your needs. As well as having some solid tips about planning, running, analyzing, and reporting various user experience research methods. When research is fully embraced and embedded in the design and development process, you'll understand your users better.
You're designs will be more successful in serving their needs, and you'll be able to better hit your business goals. Are you ready to get started? The best way is to just pick a low cost method, and try incorporate it into you existing project, Any team can benefit from starting to include user experience research and any team member can be the one to lead the way. If you're still feeling unsure but want to get started, a good first method to try to incorporate is a usability test. For more information on the specifics on running a usability test, check out our course, Foundations of UX Usability Testing.
Thanks for watching and good luck getting started.
This course introduces the fundamentals of user experience research so that anyone can understand the benefits and start integrating research into their everyday design and development process. Start watching to learn how to use UX research to find the answers to the most basic questions about your customers—who, what, when, why, and how—and drive better user experiences and business outcomes.
- An overview of research methods, including usability testing, interviewing, eye tracking, surveys, and many more
- A review of the main types of research, including quantitative and qualitative, behavioral and attitudinal, and moderated vs. unmoderated
- Determining the right methodologies based on organizational environment, client type, and project stage
- Targeting the right research participants
- Crafting the right questions in the right way
- Analyzing and presenting your data