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Multivariate testing and A/B testing

Multivariate testing and A/B testing: UX Research Fundamentals
Multivariate testing and A/B testing: UX Research Fundamentals

Multivariate Testing is a method where you create several different versions of something and compare which one does the best job at hitting your goal. For instance, you may change a button 3 different colors and see which gets the most sign-ups on a page. If you're only comparing two items, this is called an a/b test.

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