You can perform interviews in person or remotely, and the best option will depend on your specific situation. In this video, understand the pros and cons of each.
- You can get the most out of interviewing…when you're able to visit people in their home,…place of work, or wherever they might they use your service…so that you can observe them in their natural context.…This is also called ethnography.…Being in their space might make users more comfortable…than meeting you in an office or lab setting,…which means you may be able to dig deeper…into sensitive topics.…Being in their usual space also means…that you can observe things about their setup…that might affect how they use your product or how they act.…For instance, you might notice that people have…a cheat sheet or shortcuts on their desk,…or you might see just how often someone…gets interrupted during a particular process.…
Viewing the whole ecosystem a person operates in…will help you understand how your product…fits into their overall context.…You'll find issues and uncover opportunities…you may not even realize are related…until you see them all together.…If you aren't able to visit someone in their home or office,…
Amanda Stockwell explains what UX interviewing is, when UX professionals use interviews, and what kind of information you'll gather. She also takes you through how to prepare for interviews, moderate your sessions, and analyze your data. After you wrap up this course, you'll be prepared to conduct UX interviews on your own.
- What's a UX interview?
- The pros and cons of in-person and remote interviews
- Recruiting and selecting the right participants
- Planning interviews
- Crafting questions
- Conducting interviews
- Remaining neutral
- Organizing and analyzing data
- Summarizing findings