This video discusses the differences between moderated and unmoderated research. Moderated research means that you directly conduct sessions with users, whereas unmoderated research is performed by the users without direct interaction with a researcher.
- The last research distinction is between moderated…and unmoderated research,…which is becoming a bigger consideration…in the last few years as technologies have improved…and budgets for research have shrunk.…Moderated research means that you're…directly connecting sessions with users.…This is ideal because you're present…to ask unscripted questions and dig deeper…into interesting habits of conversation,…but it can very time-consuming.…You also have to be careful to have the discussions…in an unbiased way so that you don't lead…the participant to answer in a particular way.…The most common moderating methods are:…usability tests and interviews.…
Unmoderated research is completed…by a participant with no researcher present,…such as filling out a survey…or trying out a piece of software…with predetermined questions.…This can usually be done much faster…than moderated sessions,…and you can collect more information…in a shorter amount of time,…but you still have to be careful…about crafting the questions…so that you're unbiased…
This course introduces the fundamentals of user experience research so that anyone can understand the benefits and start integrating research into their everyday design and development process. Start watching to learn how to use UX research to find the answers to the most basic questions about your customers—who, what, when, why, and how—and drive better user experiences and business outcomes.
- An overview of research methods, including usability testing, interviewing, eye tracking, surveys, and many more
- A review of the main types of research, including quantitative and qualitative, behavioral and attitudinal, and moderated vs. unmoderated
- Determining the right methodologies based on organizational environment, client type, and project stage
- Targeting the right research participants
- Crafting the right questions in the right way
- Analyzing and presenting your data