This video discusses the differences between moderated and unmoderated research. Moderated research means that you directly conduct sessions with users, whereas unmoderated research is performed by the users without direct interaction with a researcher.
- The last research distinction is between moderated and unmoderated research, which is becoming a bigger consideration in the last few years as technologies have improved and budgets for research have shrunk. Moderated research means that you're directly connecting sessions with users. This is ideal because you're present to ask unscripted questions and dig deeper into interesting habits of conversation, but it can very time-consuming. You also have to be careful to have the discussions in an unbiased way so that you don't lead the participant to answer in a particular way. The most common moderating methods are: usability tests and interviews.
Unmoderated research is completed by a participant with no researcher present, such as filling out a survey or trying out a piece of software with predetermined questions. This can usually be done much faster than moderated sessions, and you can collect more information in a shorter amount of time, but you still have to be careful about crafting the questions so that you're unbiased and you won't be able to explore as deeply as if you were talking to the participant. We'll discuss that more in another chapter. Both moderated and unmoderated research can be connected remotely, which means that the researcher and the participant are not in the same physical location.
This is becoming more and more prevalent as technology improves and businesses tend to serve more and more customers around the world. Most practitioners recommend doing moderated, in-person research when possible so that you can read participants' body language and find opportunities to dig more into follow-up questions. However, if budget or researches only allow remote unmoderated research, that is certainly preferable than skipping research altogether.
This course introduces the fundamentals of user experience research so that anyone can understand the benefits and start integrating research into their everyday design and development process. Start watching to learn how to use UX research to find the answers to the most basic questions about your customers—who, what, when, why, and how—and drive better user experiences and business outcomes.
- An overview of research methods, including usability testing, interviewing, eye tracking, surveys, and many more
- A review of the main types of research, including quantitative and qualitative, behavioral and attitudinal, and moderated vs. unmoderated
- Determining the right methodologies based on organizational environment, client type, and project stage
- Targeting the right research participants
- Crafting the right questions in the right way
- Analyzing and presenting your data