The video introduces interviews in the context of user experience. Interviews are used to learn about different types of users, differences in the way they behave and to gauge their outlook or impressions of specific items. They are especially helpful as an input to creating personas.
- [Voiceover] Interviewing is a widely used technique to gather qualitative information from participants. Just as it sounds, you sit down with a participant and ask them open ended questions about their needs, goals, and motivations. When possible, you do the interview in the place where they would actually be interacting with whatever you plan to build, and observe their natural behavior. This is referred to as an ethnographic interview or contextual inquiry. Ethnographic research is any in which you're able to visit users in the field, rather than perform testing in the lab.
However, you can also do interviews remotely. Interviews are used to learn about different types of users, differences in the way they behave, and to gauge their outlook or impressions of specific items. They're especially helpful as an input to creating personas. It can be helpful to use a tool like Doodle to understand what times work best for participants or PowWow to let them schedule themselves. If you're performing remote sessions, it's helpful to have a remote conferencing tool that will show webcams, like GoToMeeting or Skype, and to record sessions within those tool or use a screen recorder like Camtasia.
For more information on conducting user experience interviews, check out the UX review's Beginner's Guide to User Interviews, the Nielsen Norman Group's extensive article on interviewing users, or Steve Portigal's book, Interviewing Users, which is a go-to in the UX community.
This course introduces the fundamentals of user experience research so that anyone can understand the benefits and start integrating research into their everyday design and development process. Start watching to learn how to use UX research to find the answers to the most basic questions about your customers—who, what, when, why, and how—and drive better user experiences and business outcomes.
- An overview of research methods, including usability testing, interviewing, eye tracking, surveys, and many more
- A review of the main types of research, including quantitative and qualitative, behavioral and attitudinal, and moderated vs. unmoderated
- Determining the right methodologies based on organizational environment, client type, and project stage
- Targeting the right research participants
- Crafting the right questions in the right way
- Analyzing and presenting your data