Interviews are an incredibly valuable tool, but have limits and can't answer some questions. In this video, come to understand the information that an interview cannot tell you.
- While interviews are invaluable for understanding people,…there are many things that interviews cannot tell you.…Since humans are notoriously complex and varied,…there's no single objective truth to uncover.…That means you can't reach any sort of…statistically significant conclusions…or use interviews to prove or disprove hypotheses.…Interviews are not an evaluation tool,…which means that they're not good for assessing…the details of a solution.…You can't find out things like whether a button…should be a certain color, where an item should live…within a navigation system, or the best label…for a category.…
If you're interested in how well an interface performs,…you need people to use the interface…and observe them doing so, such as in a usability test.…Interviews aren't great for understanding details…of past experiences.…People won't mean to lie to you,…but our memories have limits, and it's very difficult…to recall specific details of past events.…People will tell a general story that leaves out details…or fill in generic details that seem to make sense.…
Amanda Stockwell explains what UX interviewing is, when UX professionals use interviews, and what kind of information you'll gather. She also takes you through how to prepare for interviews, moderate your sessions, and analyze your data. After you wrap up this course, you'll be prepared to conduct UX interviews on your own.
- What's a UX interview?
- The pros and cons of in-person and remote interviews
- Recruiting and selecting the right participants
- Planning interviews
- Crafting questions
- Conducting interviews
- Remaining neutral
- Organizing and analyzing data
- Summarizing findings