Join Chris Nodder for an in-depth discussion in this video Influencing without authority, part of Making User Experience Happen as a Team.
- User experience people get put in a difficult…situation on almost every project.…We have something we want the team to do…that's different than what they thought they'd be doing.…But we can't just force them to do it.…Instead, we have to persuade them…that it's the right way forward.…Most of thee time, if we're failing to influence a team,…it's a problem with our approach.…It might be that we don't know…the best way to persuade people.…We're scared or their potential reactions.…Or we're not aware of their needs.…Luckily, one thing that user experience folks…tend to have is empathy.…
If should be relatively simple to find out…what the product team wants…and then show how you can provide it.…You can't assume that hey share your knowledge or beliefs,…so there's a big need for communication too.…That means listening as much, if not more, than talking.…Remember, if you're getting frustrated because…they just don't get it,…it may actually be that you don't understand…their perspective well enough.…For instance, team members may not be interested…
In this practical course, look at what it takes to help systemizers to empathize, and how you can best integrate with development teams, communicate the value of UX to business-oriented team members, and cultivate executive champions. Upon wrapping up this course, you'll have a better understanding of how to help your colleagues grasp the importance of user experience—which, in turn, can help make design decisions a bit easier.
- Integrating with development teams
- Owning the user experience
- UX as a brand
- Resources for teams you can't help
- Speaking from data, not opinion
- Influencing without authority
- Cultivating executive champions
- Justifying your budget