In this online video you'll see how personas are created from site visit data and other information you have about your users. Learn their role in the design thinking process for tasks such as ideation, scenario creation, prototype development, and for recruiting the correct user types for prototype usability testing.
- [Instructor] Personas are created from site visit data in order to focus future design and development efforts. They're essential for ideation, scenario creation, prototype development, and for recruiting the correct user types for prototype usability testing. You can create personas at any time during the development process, but the earlier you do it, the more benefit you'll get from the focus the personas provide. The best time to introduce personas is just after you've finished analyzing your site visit data when the site visits are still fresh in team members' minds.
Hopefully, you already conducted site visits with people who you think are representative users or potential users of the product you'll be building. That means their attributes and behaviors are likely to be representative of the attitudes, skill level and background knowledge that you expect in your general user base, so you can use data from your site visits as one input to the personal creation process. As we described in the analyzing data course earlier in this series, part of your experience map was set aside for listing user attributes.
Now you can revisit that information to help inform your persona creation.