This video discusses the best practices for finding, screening, and scheduling participants for user experience research sessions. Not only will you have to find participants and screen them to ensure that they represent your user base, but there are scheduling tips to help you maximize your chance of success.
- Your next step is to find…appropriate research participants.…If you work in-house and have an existing…user base, see if you can find ways…to reach out to them, such as adding a research panel…invite on the site, or sending an…e-mail asking for volunteers.…If you're working on a product that doesn't…yet have users, or an outside resource,…you'll have to be a bit more creative…about finding the right participants.…If you have budget, there are…specialty participant recruiting firms…that you can hire to find you very specific users.…Either way, you'll need to ensure that you screen…participants to make sure that they…are truly representative of your users.…
Think back to the personas and the…key attributes that distinguish each one.…Back to the example of building an…expense tracking application for businesses.…Perhaps you have frequent business travelers…who always want to upload their numerous…receipts on the go, but you also have…office workers who only purchase…software for the company, and find it…easiest to set aside one time each…
This course introduces the fundamentals of user experience research so that anyone can understand the benefits and start integrating research into their everyday design and development process. Start watching to learn how to use UX research to find the answers to the most basic questions about your customers—who, what, when, why, and how—and drive better user experiences and business outcomes.
- An overview of research methods, including usability testing, interviewing, eye tracking, surveys, and many more
- A review of the main types of research, including quantitative and qualitative, behavioral and attitudinal, and moderated vs. unmoderated
- Determining the right methodologies based on organizational environment, client type, and project stage
- Targeting the right research participants
- Crafting the right questions in the right way
- Analyzing and presenting your data