Eye tracking is a method where you utilize equipment that captures and analyzes where a person is looking. There is also technology that can capture and analyze the clicking and scrolling behaviors of users, which is usually referred to as click tracking or scroll tracking. These are especially useful for live websites, software, and applications, but you can also do click tests of non-live designs. You get a true understanding of what actions users are taking without having to rely on their memory or ability to self report. However, this type of research cannot tell you why users are behaving a certain way.
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- Eye tracking is a method where you utilize equipment…that captures and analyzes where a person is looking.…There's also technology that can capture and analyze…the clicking and scrolling behaviors of users which is…usually referred to as click tracking or scroll tracking.…These are especially useful for live websites, software,…or applications, but you can also do click tests…of non-live designs.…You get a true understanding of what actions…users are taking without having to rely on their…memory or ability to self report.…However, this type of research cannot tell you why…users are behaving a certain way.…
For detailed eye tracking, you'll need specialized…equipment and software.…The most well known and well respected is the Tobii system.…There are some lower class solutions starting to…arise especially for click and scroll tracking such as…Crazy Egg, Clicktale, UserZoom, and Chalkmark.…To learn more about eye tracking, check out…UX Magazine's detailed report.…Consider reading Eye Tracking in User Experience…
This course introduces the fundamentals of user experience research so that anyone can understand the benefits and start integrating research into their everyday design and development process. Start watching to learn how to use UX research to find the answers to the most basic questions about your customers—who, what, when, why, and how—and drive better user experiences and business outcomes.
- An overview of research methods, including usability testing, interviewing, eye tracking, surveys, and many more
- A review of the main types of research, including quantitative and qualitative, behavioral and attitudinal, and moderated vs. unmoderated
- Determining the right methodologies based on organizational environment, client type, and project stage
- Targeting the right research participants
- Crafting the right questions in the right way
- Analyzing and presenting your data