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Eye tracking and click testing

Eye tracking and click testing: UX Research Fundamentals
Eye tracking and click testing: UX Research Fundamentals

Eye tracking is a method where you utilize equipment that captures and analyzes where a person is looking. There is also technology that can capture and analyze the clicking and scrolling behaviors of users, which is usually referred to as click tracking or scroll tracking. These are especially useful for live websites, software, and applications, but you can also do click tests of non-live designs. You get a true understanding of what actions users are taking without having to rely on their memory or ability to self report. However, this type of research cannot tell you why users are behaving a certain way.

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Skill Level Beginner
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Web User Experience Projects

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