From the course: UX Design: 2 Analyzing User Data
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Experience maps depict user interactions
From the course: UX Design: 2 Analyzing User Data
Experience maps depict user interactions
- [Instructor] Analyzing qualitative information like written site visit notes isn't as simple as plugging numbers into a spreadsheet. However, it's a lot more fun, and it can lead to some really interesting insights about your users. These insights are the things you use to bulid products that delight your customers. The best way I've found to quickly turn a pile of site visit observations into a visual story about users' tasks and pain points is to use experience maps. Experience maps are affinity diagrams on steroids. After you've observed your users, you create an experience map to extract pain points, goals, and persona information. The experience map is a way of depicting the user's path through their task in a way that highlights the order of the actions and the paint points they experience along the way. The idea is to get all the observations from every visit into one location. Doing this allows everyone on the team to see how the things they observed fit into the big…
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