Join Chris Nodder for an in-depth discussion in this video Dollars, dollars, dollars, part of Making User Experience Happen as a Team.
- The biggest mistake I've seen user experience people make…while talking to business oriented team members…is to talk about user research findings…rather than what those findings mean.…In other words, we start talking about users…and their feelings and needs…rather than providing the type of information…that leads to higher profits.…Now, I may seem cynical to frame it like this,…but what I really mean is…that we're making our audience extrapolate from user needs,…product inefficiencies and low satisfaction scores,…all the way through to the impact on the bottom line.…
That's not easy, so most people will stop listening.…If instead you start your sentence with a dollar figure,…you'll have more impact.…For instance, you might choose to say,…"We could save $5,000 every hour and help this cause…"if we fix this issue."…Now you're more likely to have people's attention.…How can you do that?…Well, in user research, we measure efficiency,…effectiveness, and satisfaction.…That's things like time on task, error rates,…
In this practical course, look at what it takes to help systemizers to empathize, and how you can best integrate with development teams, communicate the value of UX to business-oriented team members, and cultivate executive champions. Upon wrapping up this course, you'll have a better understanding of how to help your colleagues grasp the importance of user experience—which, in turn, can help make design decisions a bit easier.
- Integrating with development teams
- Owning the user experience
- UX as a brand
- Resources for teams you can't help
- Speaking from data, not opinion
- Influencing without authority
- Cultivating executive champions
- Justifying your budget