Project development goals have to be measurable in order to be useful. Without any way to measure each of your goals, you won't know whether or not you achieved them. Learn how to set measurable efficiency, effectiveness, and satisfaction based metrics for the goals in your user centered design process.
- [Narrator] Although it's not the most exciting thing…in the world from a design perspective, collecting metrics…to determine the success of a feature is really important.…Measures of efficiency, effectiveness,…and customer satisfaction will let you know how well…you've met users' needs with the features you implement.…Even while we're still at the level of pain points…and goals, you can determine the high level measures…that would help you understand whether you've met…the goals you've set.…Later on, as you design actual features, you can extend…these high level goal metrics so that they cover each…piece of the product you deliver.…
And with a user-centered design approach, you can begin…measuring success even before you ship when you run…usability tests of your paper prototypes…and early beta code.…To create metrics, first determine what success…looks like for each of your goals.…Then work out how you can measure that success…in terms of increased user efficiency, that's how long…it takes to complete the task, increased effectiveness,…
- Getting data to analyze
- Observing users
- Building an experience map
- Setting goals
- Developing metrics