Join Chris Nodder for an in-depth discussion in this video Creating personas, part of UX Design: 1 Overview.
- [Instructor] Personas are imaginary yet realistic and detailed descriptions of the users of your product. They provide a basis for design discussions by concentrating many pieces of user data into key focused, believable descriptions of your primary audience. Creating personas gives the team a shorthand way of describing who they're building things for. Rather than saying "the user," which could mean anyone, they focus on some set characters with specific attributes, means that the product development takes those personas' needs into account.
Personas let the whole team get on the same page. By creating an explicit persona, you make the concept of the user concrete rather than elastic. That way the whole team is developing for a common set of user attributes, which leads to creating a much more consistent interface. Even if the persona you create is slightly different from reality, users will much prefer a consistent interface over an inconsistent one.
Join Chris Nodder as he provides a road map to his series, UX Design Techniques. Each technique in this series builds on the data and output from the previous techniques. The user data from observations is used to identify user pain points and create personas. The pain points and personas are used during the ideation phase to create multiple possible solutions. Scenarios and storyboards take these multiple possible solutions and narrow them down to a working set, from which you build a paper prototype that you can usability test with some more representative users. At any point, you can follow the trail all the way back to data you gathered from your initial observations.
- Understanding the benefits of user-centered design
- Following the data trail
- Getting your team on board
- Analyzing user data
- Creating personas
- Understanding ideation
- Working with scenarios and storyboards
- Creating paper prototypes
- Building products with user-centered design