This video discusses the importance of asking the right questions for user experience research and crafting them in an unbiased, precise way so that you get the most accurate possible feedback.
- When creating the test plan, it's crucial…to spend time crafting appropriate questions…that speak to your goals, and that users…are capable of answering.…First, you want to be sure that…your questions are neutral and non-leading.…For instance, if there's a new feature…and you're trying to understand…if participants are interested,…don't ask them how much they like it.…Subconsciously, that question suggests…that participants should like it,…and people may answer more…positively than they really feel.…Instead, ask how they feel about it,…without mentioning emotionally-linked words.…
Another way to get around biased questions…is to frame them with both negative…and positive responses embedded in the question.…For instance, asking something like:…Is this feature helpful or unhelpful to you, and why?…Rather than, how helpful is this feature?…It's a subtle shift, but making sure your questions…don't lead participants one way or…another is very important.…You also have to be careful that you…craft questions that have the appropriate level…
This course introduces the fundamentals of user experience research so that anyone can understand the benefits and start integrating research into their everyday design and development process. Start watching to learn how to use UX research to find the answers to the most basic questions about your customers—who, what, when, why, and how—and drive better user experiences and business outcomes.
- An overview of research methods, including usability testing, interviewing, eye tracking, surveys, and many more
- A review of the main types of research, including quantitative and qualitative, behavioral and attitudinal, and moderated vs. unmoderated
- Determining the right methodologies based on organizational environment, client type, and project stage
- Targeting the right research participants
- Crafting the right questions in the right way
- Analyzing and presenting your data